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Interview

Fria Valet Vård och Omsorg AB, founder shares their story

Interview with Former Founders, 2024-01-29: A Sales Journey Together with Din Företagsmäklare.

Introduction

This presentation provides insight into the sales journey of Fria Valet Vård och Omsorg AB, exploring the founders' experiences and reflections during the sales process with Din Företagsmäklare. We divide the story into three phases—before, during, and after the sale—to offer a deeper understanding of both the emotional and practical aspects of selling a business that has been built up.

To summarize

"We had no expectations that it would go so smoothly. We thought it would take longer."

 

- This reflects Fria Valet's initial view of the sales process, which exceeded all expectations.

1. Before the Sales Process:

1.1 Background and Decision
"The company was founded due to a direct need within our own family, and we grew quickly thanks to strong customer recommendations," explains Gulled. A rapidly growing customer base led to a strategic decision to focus more specifically by selling the customer segment of the business.

 

1.2 Expectations Before the Sale
"Our connection with Din Företagsmäklare came through a strong recommendation. We were quickly impressed by the broker's deep understanding and efficiency," shares Gulled.

2. During the Sales Process:

2.1 Efficiency and Timeline
"The process was surprisingly fast, thanks largely to the broker's extensive network," says Gulled, emphasizing their surprise at the speed.

 

2.2 Expertise and Support
"Robel's expertise in our industry was incredibly valuable, and he understood our unique needs without us having to explain," Gulled notes about the broker's role.

 

2.3 Experiences and Surprises
"Always available, always pleasant, and made us comfortable. We were positively surprised by how comfortable we became in demanding more and understanding our value," shares Gulled.

After the sales process

3.1 Transition and Satisfaction
"We were very satisfied with the price. Despite time being against us, we received an offer that reflected the value we had built," Gulled reflects on the final price.

 

3.2 The Company's Future
"We are optimistic about the company's future potential under new ownership. We're pleased with the transition and the ongoing opportunities," says Gulled.

 

3.3 Reflections on the Sales Process
"Receiving so many bids from serious parties confirmed the quality and value we had created. Robel's transparency and thoroughness were impressive," Gulled concludes.

4. Closing Words:

Thank you for sharing your experience and for the trust you have shown us throughout the sales process. At Din Företagsmäklare, we are proud to have supported you through this important transition and look forward to continuing to offer our services to others seeking an equally successful sales experience.

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