Interview
Macorena Hemtjänst’s Founders Share Their Story
Interview with Former Founder, 2024-01-15: A Sales Journey with Din Företagsmäklare.
Introduction
This presentation provides insight into the sales journey of Macorena Hemtjänst AB, where we explore the founders’ experiences and reflections throughout the sales process with Din Företagsmäklare. We divide the story into three phases – before, during, and after the sale – to offer a deeper understanding of the emotional and practical aspects of selling a business one has built.
1. Before the Sales Process:
Christina and her co-founder started Macorena Hemtjänst from scratch over a decade ago. “It was a journey from scratch,” Christina recalls. “Our growth was steady, and along the way, we realized we viewed the company’s future a bit differently.” Coming to the decision to sell the company was a step taken after much consideration, driven by a desire to ensure that the business could continue to develop in the best possible way. Christina looks back on this time as an important period for both personal and professional growth.
2. During the Sales Process:
The efficiency and patience of Din Företagsmäklare were crucial during the sales process. Christina particularly appreciated the understanding and support she received. She states, “Robel showed incredible patience and understanding of our situation. He was not just a broker; he was a companion throughout the entire process.” Despite previous negative experiences with other brokers, Christina and her co-founder found a trustworthy partner in Din Företagsmäklare. “It was a relief to work with someone who genuinely cared about our company’s future and the situation of our employees.”
Christina emphasizes Robel’s patience and understanding, saying, “He understood the importance of finding the right buyer, one who shared our vision and respect for the company’s legacy. Robel was patient and respectful throughout the process, even when we turned down several serious interested parties. He was the spider in the web, balancing different interests and goals, and he never spoke ill of anyone.”
3. After the Sales Process:
After the deal was finalized, Christina reflects on how things have changed. “It’s definitely a big transition, but I feel good about how everything was handled. The new owner has been great at preserving what we built and aims to take Macorena Home Care forward, keeping the same core values intact.” Christina’s trust in Din Företagsmäklare extends beyond the sale: “I know I can always turn to Robel and his team for advice and support. It’s more than a business relationship; it’s a partnership built on trust and shared values.”
Christina continues, “Robel’s work goes beyond a single transaction. He has become a trusted advisor, not only for me but also for others in my network. His professionalism and ethics have made him a respected broker in the industry.”
4. Our Conclusion:
The sale of Macorena Hemtjänst AB highlights Din Företagsmäklare’s ability to meet our clients’ needs. Proud to support this transition, we look forward to new successes in 2024.